Regional Headline :

25[t e-waste mural installed at Orion Mall Brigade Gateway

E-waste to be collected all year round across the company’s malls and the first lot was used in the art installation collected in a special drive over the last 2 months

HANS NEWs SERVICE BENGALURU

IN celebration of World Environment Day, and in its continued effort to create awareness around e-waste, Orion Mall at Brigade Gateway will be unveiling a 25foot e-waste mural crafted by renowned artist and designer, Vishwanath Mallabadi Davangere, who specialises in art forms through e-waste. The installation built from e-waste such as keyboards, remote controls, ethernet cables, exhaust fans, video conference instruments, analogue audio cassette, cordless phones, CD’s, DVD etc. will be a permanent feature of the mall for the next one year or so. To further its commitment of tackling the burgeoning issue of e waste in the city, Brigade Group has also tied up with Zolopik, a government authorized e-waste recycler to place recycle bins across all Orion malls in the city, to effectively collect e-waste. “Sustainability is a key focus for us at Brigade Group and all our initiatives revolve around creating meaningful solutions for the commu nity, not only in the way we go about construction and planning of our developments, but with all other special programmes. We make it a point to keep in mind the

effects it would have on the environment. This installation at Orion Mall is a step in that direction, combining innovation with art.

The concept behind this initiative stemmed from the fact that most people do not know how to effectively dispose of their e-waste. By offering a convenient disposal channel and simultaneously

creating an innovative art installation, we hope to effectively tackle two challenges at the same time. We are committed to facilitating an all-year-round e-waste collection drive to foster environmental consciousness among our patrons,” said Sunil Munshi, VP-Retail, Brigade Group.

“As a designer and art en thusiast, I try to use different forums to create awareness about e-waste and spread the message that end-of-life products can be upcycled or reused rather than being discarded into landfills. Upcycling is a key concept to add value to junk e-waste and will have a great impact on future generations” Vishwanath Mallabadi Davangere said.